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The Importance of Professional Blog Article Writing
SEO blog entries differ from ordinary articles. When preparing such pieces of writing, it is not enough to create a catchy introductory section, informative body, and a powerful conclusion. Unlike common articles, the SEO ones should be not only relevant to the topic but also technically suitable (if it can be said so). SEO blog article writing is characterized by coherence, the accuracy of the presented data, and proper use of keywords. The ranking of such articles is determined by the traffic and popularity of the website among other online resources.
Professional writers know exactly how to write a blog article that can arouse the interest of Internet users and make them visit a specific website.
They know how to create the titles that will be recognized by the search engines and what number of subheadings and keywords is the most suitable for a specific text. Moreover, experienced specialists are aware of all peculiarities of preparing meta tags.
It is necessary to admit that good blog entries require one to have remarkable writing skills and profound technical knowledge of SEO-related processes.
A Blog Article versus a Blog Post
It is essential to know the difference between the mentioned items, especially if your articles are focused on Internet users. If you confuse these pieces of writing, you may fail to achieve your goal, i.e. grab users’ attention and boost the desirable website traffic.
Do you want to learn to distinguish between common articles and blog entries? Keep reading the text provided below and you will never confuse the said pieces of writing.
Keywords make the texts created for SEO purposes more attractive to those using the Net. The use of such words is essential for blogs. For example, when producing a blog entry about soccer, such keywords as “playing soccer,” “soccer pitch,” etc. should be used to attract readers’ attention. On the contrary, when it goes about common articles, SEO keywords do not play a great role in their popularization, even if the piece is going to be published online.
The majority of articles do not require the author to express their personal opinion about the covered subject. The point is that the purpose of articles is to provide objective information about a specific issue. They often include statistical data, definitions, etc. Nevertheless, when it goes about blogs everything is the other way round. In many cases, blogs are more focused on the author’s personal viewpoint on the matter than statistics.
For instance, an article about the monthly budget of a specific city will include information about the budget of a previous month and comments from eminent financial experts. A blog discussing the same issue will mostly present the author’s opinion on the state of the budget of both current and previous months.
Since articles are usually created for big publications, they are edited thoroughly to eliminate all possible errors. Careful grammar check is not intrinsic to blogs.
One should realize that Internet technologies are developing very fast. Today, the Internet offers many free platforms where everyone can publish their blogs. That is why editing is not considered the main feature of article blog writing anymore. The main thing is not to miss an opportunity to publish your entry.
Style and Length
The biggest difference between articles and blogs lies in their length and the style they are written in. The length of blog entries may range from 300 to 1000 words, while articles are longer. Usually, the number of words an article consists of ranges from 1500 to 5000.
As to the writing style, blog entries are usually produced in a casual tone. They are short what sometimes makes them confusing. Blogs may include widely used terms and notions. Articles are usually created in a journalistic style.
Being aware of the specifics of producing both blogs and articles will help you compose quality and engaging content and, as a result, interest readers in the topic you are covering. You will know what aspects to emphasize to make your texts produce the desirable effect on the target audience.
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