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Strategic Planning: Evaluation and Presentation

Strategic Planning: Evaluation and Presentation

An action plan is basically a document that incorporates steps that must be taken in order for a specific goal to be achieved. For the goal to be attained, an action plan ought to be disseminated to all organizational stakeholders through an effective communication plan in order to receive needed support. In this case, the focus is to create a communication strategy that will help me establish a trauma center at San Angelo Community Medical Center and possibly aid the facility to attain III accreditation in this filed. Therefore, to achieve this grievous task, I intend to use a communication strategy that creates integration of all relevant channels to create synergy among all stakeholders.

Communication Plan

In order to successfully disseminate my strategic plan to all stakeholders and implement my goal, which is to initiate a trauma center with state-of-the-art equipment and bolster the hospital’s ability to handle head trauma patients, I will utilize two strategies. First, I will engage all stakeholders in effective communication in two ways that is internal communication and external communication. Internal communication will primarily be conducted within the project team, while external communication will entail the entire stakeholders (Vaccarezza & Razzi, 2014). Basically, my opinion is that effective communication strategy should handle both internal and external communication separately because the plan will be constantly updated in light of the experience gained. The second strategy I will use is attracting all stakeholders to my action plan through inspiration and motivation. I believe that informing stakeholders about the need and benefits of my action plan in addition to giving them a forum to air their opinions concerning the action plan is a significant step towards its implementation.

How Formal and Informal Communication Channels Will Be Used

Since communication is a planned process which begins with the action plan and runs throughout the plan’s lifetime to ensure the goal is achieved, I need strategic and targeted means of disseminating my action plan and its results to audiences. Hereby, this means that there is a possibility that participation in a two-way communication will create synergy (Ehrhardt, Miller, Freeman, & Hom, 2014). I am aware that successful dissemination is dependent on more complex aspects as one-way communication to stakeholders. Whether through formal or informal channels, I prefer face-to-face meetings and briefings which I consider very effective in reaching stakeholders. It is, therefore, significant that I engage stakeholders in effective communication using both informal and formal channels to make sure that they clearly decipher my action plan and stimulate them to fully support it. Regarding formal communication, I will use briefings and presentations to describe my activities to the target audience. Similarly, I will use the web site and printed materials relating to my action plan to support my activities. My presentation will contain the planned activities in a sequential order to clearly inform stakeholders about the order of events and what to expect in a specified period of time. Correspondingly, informal communication channels are suitable in disseminating my action plan to different stakeholders. Apparently, I will use influential speakers to spread my plan in their forums, be it face-to-face forums or their web site pages. Most importantly, I will identify credible individuals as per my target audience and form a partnership with them through workshops to address stakeholders concerning my action plan and its benefits (Ehrhardt et al., 2014). My view is that the use of influential people motivates stakeholders to accept and implement the action plan.

How the Communication Plan Addresses Strategic Goal and Leadership or Managerial Skills to Be Employed

In essence, throughout my communication plan, the central message to stakeholders will be the importance of achieving the strategic goal and each one’s responsibility in making sure that the action plan succeeds. To effectively convince stakeholders to embrace my plan, I will lead by example by showing stakeholders my willingness to implement the plan and achieve the ultimate goal. Most importantly, I will demonstrate courage and fulfill my aim even if I face difficulties and the outcome looks uncertain. In addition, I will use my charisma as a leader to inspire and motivate all stakeholders towards achieving the goal. In fact, I will inform stakeholders about the importance of establishing information management system across all departments and the advantages they will gain. Stakeholders will, for example, benefit because they will be able to receive constant updates on whatever happens in the organization without delays and gain the opportunity to give feedback. Hereby, they stand a good chance of participating in all organizational processes. After effectively communicating the necessity of my action plan, I will proceed by leading all stakeholders towards the process of implementation by giving them direction on every step to take and what role to perform in order to achieve successful implementation.

Evaluation Plan and Oral Presentation

Generally, evaluation is the most effective factor that determines either success or failure of an action plan. In essence, I will start the evaluation process with the completion of the action plan in order to project how the strategic goal would be met. My decision to start the evaluation process immediately is aimed at identifying mistakes prevailing in the plan and making necessary adjustments as soon as possible. Therefore, an early evaluation will give me the insight into success or failure of my plan and help me determine the best ways to cut losses.

Prior to determining the evaluation method, I would develop an evaluation plan which will guide me through the evaluation process. In addition, the evaluation plan will also aid me in my decision-making concerning the information that stakeholders really require concerning the implementation of the goal (Geer-Frazier, 2014). The evaluation plan will also guide me in my information gathering process, thereby avoiding a waste of much time searching for irrelevant information concerning the action plan and its implementation. Furthermore, the utilization of evaluation plan will by no means assist me in developing essential as well as realistic timeline for the entire evaluation process in addition to improving my plan.

In essence, evaluation plan will help me to choose the appropriate evaluation methods that I believe would ultimately lead me to successful implementation of my action plan. First, I will clarify my action plan and the goal to be achieved through identification of what I intent to achieve in addition to explaining how I have prepared to accomplish things that I need. Essentially, the clarification will assist me in identifying major components in the action plan that ought to be subject to evaluation. Secondly, the development of evaluation questions will give me the opportunity to contemplate critical issues in my action plan and how to address them (Ehrhardt et al., 2014). For instance, I will require an in-depth knowledge of stakeholders and if they are diverse in any case. Comparatively, I will review the plan and determine whether or not it has met its intended objectives. Furthermore, conducting evaluation questions allows time to project the impact of the action plan on all stakeholders. Thirdly, the development of evaluation methods enables one to select appropriate methods to address arising questions concerning the action plan and the overall goal. Finally, I will establish a timeline for the evaluation activities which will go hand in hand with the action plan.

In light of the above, I will use evaluation methods taking into account their primary purpose. In fact, the process measures method will offer me an insight into what I previously employed in action plan implementation. For example, I will review my previous strategies and examine whether they were effective or not. On the other hand, outcome measure method will give me more information concerning the results achieved. Positive results will lay the foundation for the implementation of the action plan, while negative results will serve as a lesson because I will substitute wrong strategies and instead focus on the right direction. Significantly, the observational system method will present what is required in order to keep a successful track of the action plan while it is on course.

Specific Metrics That Will Be Used to Evaluate the Success of Implementation and Types of Controls to Be Used

Essentially, well-designed metrics which are kept under constant relevance examination are important tools required to transform the action plan into a goal. Similarly, metrics must be aligned to the organization’s strategic goal to effectively track performance. In this case, the strategic goal identified through SWOT and strategic mapping are needed to establish a trauma center with the capacity to handle head and trauma injuries. Similarly, the strategic goal is to ensure that San Angelo Community Medical Center attains III accreditation. Hereby, the metrics to be used must check performance, time as well as profitability (Geer-Frazier, 2014). In this respect, I will use time as a metrics to ensure that the goal is achieved within the set timelines. Time is basically a determining factor in action implementation. For instance, since my goal is to launch a head injury and trauma facility and enable the hospital attain level III status, time is relevant because the goal is to be achieved within a specified period of time. Secondly, profit metrics is also important because it acts as a driving force towards implementation of the action plan. By evaluating the profit that the organization aims to gain after a successful implementation process, stakeholders will definitely be motivated to work towards achieving the goal. Similarly, in the event of evaluating action plan, use of controls is significant as it involves review and evaluation of overall performance against tactics and operations used to define the entire organization. Thus, I will use operational control in order to make sure that my action plan does not exploit the available budget. For instance, the utilization of operational control will help me regulate daily output in relation to schedules, specifications, and costs. In as much as the goal set will be beneficial to all organizational departments once implemented, it does not mean that it can exceed its budget.


Altogether, an action plan is a road map towards organizational success if well implemented. However, the implementation of a strategic plan is not easy as it demands stakeholders’ approval, which is a difficult task because aligning diverse stakeholders to a common goal is difficult as well as quite challenging. However, with proper evaluation process and utilization of both leadership and management skills, successful implementation can be achieved. As highlighted above, leaders should focus on communication strategies as a way of disseminating the action plan among stakeholders who without proper communication are prone to reject the plan. Most importantly, for communication to bear fruits, it should be open to allow stakeholders a chance to give their feedback on how they perceive the action plan. Feedback will necessarily enable leaders to address views voiced by stakeholders and develop effective strategies of plan implementation.

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