Social Media Communication
Learning Log and Future Applications
1. Learning Log
Communicating In and Between Organizations (CCT303) is a course containing both online and in-class lectures. The course carries an essential influence of the necessary skills that one needs to make him or her, an effective communicator in the real life. In achieving the courses objectives, lectures, assigned readings, and group activities were used.
The first significant topic in the course was organizational communication theories. The topic was essential in familiarizing with different systems or theories of organizational communication, applied in various organizations. It was interesting to note that the success of a group of organizations depends on success of their communication and network linkages (Monge, Heiss, and Margolin 453). The size of an organization also determines the network and communication type to be applied. The next lesson dealt with effective communication. According to Norton, the most crucial aspect of effective communication, is active listening (Norton). If one lacks this skill, he/she will, most probably, miss out on information or instructions to be issued; he/she, therefore, will not be able to respond accurately. The concept of thinking fast, and talking smart, when faced with a situation that requires you to give a response spontaneously, was impressive, considering the anxiety that one feels, when faced with such a situation.
The next important lecture was on ethical dilemma. The topic was interesting, since it gave a chance to see the different ways in which moral issues arise in various professions and, especially, in advertisements, which are a form of communication. The perception of what is ethically right or wrong can depend on religion, as evidenced in the study performed among Egyptian consumers to determine their attitudes and opinions on ethical issues that arise in advertising (Mostafa 51). Each country possesses unique moral problems in their advertisement industry. In China, for example, ethical violations range from using celebrity endorsements in fake advertisements, plagiarizing or copying existing advertisements, and using derogatory, especially against the female gender (Yan, Wang, Ortiz, and Huo 255). The topic was especially important to me, owing to the importance, given to study ethics in current times.
The next lecture was on surveillance and privacy. The topic was interesting, especially the article by Odoemelam, where he recognizes the importance of surveillance, mainly by the government and for the purposes of security (Odoemelam 572). However, despite these benefits, there is still a big need to protect every individuals right to privacy (Odoemelam 575). Therefore, any communication should strive not to violate the privacy of others. According to the article, advancement in technology has left many people unaware of the ways to protect their privacy online.
The other important lecture was on social media. The topic was essential, considering the extensive current use of social media in todays life. Social media plays a vital role, as a tool of social and business communication, for example, in marketing. It was surprising to see the vital role that social media played in the Arab Spring. The fact that social media can influence regime changes and social unrest was an interesting phenomenon (Sultan, Sarfraz, Muhammad, and Nighat 94). In the article, social media and communication, the author shows the vital role that social media can play in health and in medical communication. For example, information on infectious diseases outbreaks can be transmitted more effectively, using social media platforms, such as Twitter and Facebook (Isaacs 421). It was also interesting to note, that, contrary to the beliefs of many people, social media does not make us more social, but instead, it makes us more unsocial by reducing the number of friends in real life.
The next lecture was on disaster management. Disaster management and disaster response management are both critical aspects that should be implemented in any organization. Given that natural disasters can occur at any given time, it was interesting to know that communication plays a role in reversing its devastating effects, as well as to prepare for similar disasters. In the article, how to avoid catastrophe, the authors suggest that having high pressure to perform exposes an organization to risks (Tinsley, Dillon, and Madsen). Avoiding risks or catastrophe requires one to identify any deviations from the standard operations, uncover the causes behind the deviation and demand accountability from those responsible for the mishaps.
The last lecture was on career strategies. There were interesting topics in the lecture; those topics were essential in guiding one on different issues to consider before launching the career. One should consider specific factors before applying for a job. For example, the job specification should match ones skills or educational qualifications. Leadership skills are also essential in formulating ones career strategies. As such, there are different ways through which one can build and establish their career strategy.
2. Future Applications
The class lectures were relevant and very informative. Most of the content from the required readings and the instructor was very interesting and aided in the addition of new essential knowledge. The course helped in sharpening my communication skills, and this will be helpful in my current endeavors and in future applications, especially in a workplace setting. In the workplace, in future, some of the interactions with clients, with superior or other workmates will be done online, as opposed to one-on-one communications. It is essential to realize that unique differences exist when interacting online and when communicating with a person, and some factors may determine the choice of each.
One of the main aims of sharpening your communication skills is to get a suitable job that will advance your career growth. The course was essential in teaching a future application lesson on how to efficiently strategize, when planning to venture into a given career path. For example, I learned that, when looking for a job, one should ensure that it fits his/her set of knowledge or expertise. Learning and improving ones skills over time, also makes them more suitable for the job market and increases their chances of being hired. In the future, when looking for a job, or when striving to grow professionally, it is essential to recognize which of your eight areas of intelligence is more developed. For example, persons with well developed visual intelligence should venture into careers, such as architecture, visual artists or designers, while individuals with well advanced verbal intelligence can choose careers in the spheres of law, sales, teaching or being an author. One more future application, derived from the course, and relevant, when searching for a job, is determining your personality type. This objective can be achieved using the Myers-Briggs Type Indicator. Knowledge in different personality types can also be used in forming teams to pick members with personalities that complement each other, and in avoiding conflict, by understanding peoples behaviors, based on their personality type. This is essential, since you become aware of how to communicate effectively with persons belonging to each personality group. For example, how you interact with an introvert is different from the way you interact with an extrovert, owing to their different degrees of being outgoing or pushy in their communication.
In the world, disasters are imminent, and the course was essential in instilling skills on future applications, when managing disasters. In the real world, a disaster can be defined as any unplanned emergency that has some devastating impacts. The course was essential in clearly explaining the concept of disaster management. This idea is necessary for todays organizations, and this explains why disaster management is offered, as a job opportunity, by most companies. Therefore, this is an essential skill that is obtained in the course; the skill can be applied in future in not only managing our day-to-day life, but as a potential area in growing ones career. The article, how to avoid catastrophe insists that most disasters are manageable, but the presence of cognitive biases prevent one from taking steps towards preventing such emergencies (Tinsley et al.). Therefore, in future, one should be free from any form of prejudice, when making important decisions in an organization or in their personal life. Openly communicating with others is the primary way that one can get rid of this bias, and become efficient in communication and in disaster management.
The next valuable lesson that can be applied in future is the importance, as well as disadvantages, associated with the use of social media. In our current world, technologies, such as the internet and mobile devices, have managed to make the world a global village, where people can connect with each other in no time. Social media platforms have dominated the world with millions of users. The applications of social media and the internet in current times and in future are unlimited. For example, in this course, we learned that there are different strategies that companies can apply in their social media platforms to increase their efficiency and success (Wilson 24). Social media is a well-identified tool that can be used as a marketing strategy. Despite the success or potential benefits of social media use, there are negative issues, associated with the media. These consequences include internet addiction, cyber bullying, loss of privacy and confidentiality and, lastly, unsocial behavior in the real world (Isaacs 422). Therefore, this knowledge becomes essential for future application, since one can tailor their social media use to avoid suffering its negative consequences. Since online communication will also be an integral component in the future workplace, the lessons on social media from the course will help to make online communication, even through social media, more efficient and appropriate.
The other lesson learned that will help to make communication more efficient is attaching some value to excellent communication. If the motivation for improving your communication is based on impressing others for material rewards, then you will not achieve efficient communication as quickly as when the motivation is based on internal rewards. Researchers have proved that individuals with intrinsic motivations produce more productivity, as opposed to individuals with extrinsic motivation (Go?mez-Min?ambres 1226). Therefore, in future, the attempts to improve my communication will be aimed at my satisfaction and will arise from within me, as opposed to initiating the improvement in a bid to meet some external obligations.
The other valuable lesson, derived from the course, that will help my communication skills is the concept of think fast, talk smart. According to Matt Abraham, communication can be stressful, especially when it involves a question and an answer approach (Abrahams). This idea will significantly apply in future, especially when communicating with superiors in the workplace or when interviewing for a job position. Implementing the concept requires one to give concise answers to the questions asked. The answer should be detailed, and this is achieved through an example. Lastly, make sure to explain the value of your response (Abrahams). Therefore, in future, when communicating answers to questions, I will strictly follow this approach to make my communication more efficient.
Lastly, the course teaches that achieving effective communication can only be achieved through conscious efforts. While much emphasis is put on verbal and written communication, to excel or to get a job in your career field may require you to make a conscious effort in going the extra mile in making your communication efficient and unique (Dolan). Being proficient in visual and social media communication is one of the essential lessons, derived from the course that can help one to excel in the work field. For example, Elski Felson decided to create a Snapchat video to communicate on why he was the best candidate for a work position advertised by Snapchat (Wilson), and Nina Mufleh made a job application by creating a presentation to Airbnb on a website, similar to the companys, and she caught their attention (Chang). These two cases show that effective communication requires going an extra mile and being innovative in the highly competitive job market.
In conclusion, the course is highly efficient in instilling the skills of effective communications. The use of new avenues, such as social media, can be used in communicating efficiently, mainly to advance ones career. The motivation for improving your communication should be intrinsically motivated, as opposed to extrinsic motivation. In the corporate world, communication is essential in handling disaster management, implementing marketing efforts and for the general well-being of any organization.