Non-profit Motivation on Youth Participation
Non-profit Motivation on Youth Participation
Nonprofit enterprises entail those organizations that aim to provide the essential services to less privileged people. The enterprises agenda is not to make profits from their work. In the modern world, young people are the best workforce to put in such places. A lot of nonprofit organizations are described as the most significant caretakers of a government economy, health, and security. Apart from that, nonprofit enterprises are meant to serve the individuals such as the aged, the young, and adults globally. Young people need to be regarded as the key drivers of the nonprofit organizations. In the modern world, there has been a high rate of motivation that occurs in various ways in order to attract a vast number of teenagers. The motivation of young adults is an essential step needed for a successful running of legitimate nonprofit organizations.
An approximate of 75% of the young generation has participated in charity events in the previous years. According to Berkshire (2012), the millennial impact report showed that a significant percentage of youth gave money to nonprofit organizations in the year 2011. Some of the individuals who had nothing to offer engaged in persuading friends and relatives to make their contributions to the organizations. Many young people believe that it is their responsibility to take care of others, especially through the work of nonprofit centers. Millennials made most of their donations through different avenues. The great platform to get assistance from youth is through the online sites (Depew, 2017). In order to succeed in influencing a teen to assist in doing something, the use the online avenues is essential. Depew (2017) alludes that 70% of the youth have been reported to be making their contributions online, and only 30% take their donations in person to the aid organizations. One of the nonprofit agencies is Book Worm Angels in Chicago. Berkshire (2012) asserts that the board members working for the enterprise are said to be below the age of 30. Berkshire explains that the organization was motivated to have the youths as its essence due to the abundance of new skills that are very helpful in every society.
Millennials have changed the traditional methods of giving charity. Depew (2017) explains that young people are now creating new styles of providing funds and ensure that all the organizations involved are legit. Young donors often question the legitimacy of an enterprise before supporting it financially. Therefore, at some point, these events have made organization officials restructure themselves before engaging in the donor searching process. Some nonprofit centers tend to avoid the youth due to the fear of not meeting their demands and expectations and thus not getting the assistance needed. Berkshire (2012) described the teenagers as online lovers and people who frequently engage in social giving. According to Sanders and Tamma (2015), every individual who has the online knowledge can now make direct contributions without necessarily visiting the organizations. The young generation is said to be the better users of electronics such as laptops, smartphones, and tablets, and for this reason, they are the better donors to nonprofit enterprises (Depew, 2017). During charity events, many young adults frequently share social media pictures, showing how their charitable contributions online have helped to change the lives of many dependant individuals. Attracting more millennials via the Internet will succeed if the organizations show responsibility by posting what they do with donor contributions and the possible impact witnessed.
People give donations willingly due to different reasons. Sanders and Tamma (2015) assert that people behaviors are different, but when it comes to contributions, they do it as a collective activity. It is essential to realize that many people have various reasons for making their donations. For instance, some persons say they do so because it is the most convenient method to show self-responsibility in the society. However, Depew (2017) notes that donations via online platforms can create some pride notions amongst the youths. For example, some millennials claim that they are rich and that is why they are sharing their money with less privileged. However, in many instances, charity giving is described as a decision of the heart to help someone financially with no persuasion involved (Sanders and Tamma, 2015). Still, some youths tend to give their contributions on the basis that their friends or relatives convinced them. Sanders and Tamma (2015) explain that individuals will manage to assist their fellow schoolmates more than they can assist a stranger who makes posts on the media platform. Young adults believe in the security of their contributions, and thus they will love to support someone they know and trust since they are sure of the proper use of the money contributed (Srebro, 2015). Significantly, behavioral science helps to analyze possible reasons that drive individuals to decide to donate their money to any organizations or dependent persons.
Young people can be attracted to participate in nonprofit organizations in different ways. Srebro (2015) states that 1.44 million registered nonprofit centers often engage in finding ways to attract youths since they believe they are full of strength and ideas. The rate of drawing donors should be determined by the strategies used. Many organizations ensure that they develop a unique mission, vision, and brand that will instantly attract young donors. Berkshire (2012) explains that many institutions that receive donors have a straightforward purpose. It is important to note that young people always love objectives that are clear and entertaining. Whenever an organization outlines clear goals, most of the teenagers, especially on social media platforms, show their interest in donating. A team can create its sites on all the media platforms available, including Facebook and Twitter (Srebro, 2015). Nonprofit organizations that use platforms such as websites should make sure their contents follow the current trends of technology. Youth will be attracted more to a site that is portraying materials loved by the young generation. Depew (2017) explains that organizations that need more donors should give the young adults a platform to improve their careers. Nonprofit enterprises working together with colleges and universities should ensure the creation of learning and skills-upgrading environment for the millennials. Young people are always full of ideas, and they should be embraced by the organizations.
Different things motivate donors to make their contributions. Andresen (2012) notes that benchmark study done by charity Dynamics indicate different drivers that encourage the participation of individuals in donor activities. The existence of top charity donor organizations will attract more young people who contribute to charity organizations activities in different ways. For instance, some can volunteer to work with the agencies while others can participate in numerous events to give their views and issue advocacy. Srebro (2015) states that at least 65% of young people support the charity the activities of which they trust. In the US, the perspectives done show that young adults are the lowest donors in the nonprofit organizations. The possible reason is that these organizations often engage in activities aimed to help aged individuals. For this reason, the youths feel neglected, thus they do not see any need for them to participate in an exercise where they are not recognized (Andresen, 2012). In some instances, people who donate mostly tend to base their reasons on trust or religious beliefs. They claim that whenever they give more, they will also receive more, especially in regard to their finances. Andresen (2012) concludes that in many instances, encouraging the use of mobile phones may make an organization receive more contributions since it is a device owned by a vast number of people.
Organizations that get more millennials support often create something that the youths can experience themselves. Fromm (2015) explains that young adults are now looking for ways in which donations might affect their lives. Some of them wish that they could get a donation from their relatives and friends to finance their endeavors, while others want to access working opportunities within the nonprofit organizations to make use of their skills. Sanders and Tamma (2015) stated that youths enjoy being given the role of active participants. The CEO of a nonprofit organization known as Philanthropic Solutions explained that donation is just another method of appreciating oneself for what one has and can share. Millennials impact report of 2014 showed that 84% of the youth donated to the nonprofit organizations. These donations were approximated to be from a total number of 67 million teens (Fromm, 2015). Often, teenagers organized charity events to raise money for different institutions. In the US, millennials organized running and cycling events to raise money for top charity organizations. American cancer society received revenue from road races held by the youths in the US. Successful nonprofit organizations often emphasize the development of a good partnership with the young generation before bringing up the issue of donations (Andresen, 2012). Many young people will feel motivated to give their contributions to an institution they have interacted with, knowing how it performs its activities.
Understanding the new generation is similar to learning a new language. Hawthorne (2017) explains that to encourage young people to participate in the nonprofit activities, it is essential to understand them first. In 2017, the US has the highest buying power from millennials. This level is high because the youths have now realized how important they are in the generations at large. Deplow (2017) describes millennials as individuals who need nonprofit organizations to work by their terms to assist them. For instance, youth will state that they can only give their donations if the organization makes them one of the managing directors. A perfect example is St. Baldricks foundation, which is a cancer research enterprise. The team researches cancer in children and aims to assist the affected infants. Youth will feel recognized in this case and will be ready to give their assistance or even participate in the research. Shefska (2016) agrees that young people are always willing to assist if they are asked. A young person who donates a dollar often wants to monitor how this small amount will be spent. Young people need to be updated regardless of the impact they create with their contributions (Shefska, 2016). The young generation has depicted themselves as people who run the world. This statement is indeed true according to Srebro (2015), young people might be asked for donations numerous times, and they will make their contributions whenever they feel like it. However, in many instances, it is difficult to ask the youth for money, especially if they have donated in previous years. Organizations need to emphatically show that they are responsible for using the little they get to create something valuable.
Civic engagement and motivation have a role to play in attracting youths to nonprofit organizations. Lanero et al. (2017) state that there has to be a mediating role in regard to motivation. Civic engagement factors entail the civic duty, public participation, and social connection. Civic skills are the possible methods used to convince a young person to accept the need for contributing to a nonprofit organization. Saratovsky & Feldman (2013) explain that social relationship majorly involves the avenues through which nonprofit enterprises can reach the youths and educate them on the necessity of donation. Motivation strategies are also considered these methods include moving and career-related arrangements (Lanero et al. 2017). A person may decide to join an organization if given a job there. Such assurances motivate the youth to provide more of their contributions. According to Jepson (2017), it is not easy for individuals to understand the terms used by non-profit organizations. Some people will feel like they are not needed unless given the words of assurance. Some names, like the activists, may sound strange, and the potential donors may regard themselves as people who get targeted. Mellennials always feel responsible whenever they give their donations. It is within the organization’s recognitions that a person gets to determine their importance. Nonprofit centers should ensure that the communication with the youth is effective, and it can happen through any platform. Shefska (2016) states that some young people are comfortable with being contacted through Snapchat than through any other avenue. Organizations should consider the fact that not all individuals understand what they embrace.
The present world needs to recognize young people on all possible levels. Nonprofit organizations will work best if they employ all the necessary strategies to attract the millennials they should not show that the only people they trust are the aged. The managers of the organizations should involve everybody in donor activities, especially the youth. The motivation of teenagers ought to occur through the social media platforms. The young generation will support nonprofit organizations if those motivating them create a favorable environment for them. Young adults should be aware of the fact that they are the people expected to run the world.